Product marketing manager reddit In tech companies, a Product Manager is colloquially thought of as the CEO of the product. I took a product management course through the Stanford Extension and found it valuable. PMM) to lead product marketing for our consumer and community products. I feel like the bay area tends to like to hire younger. Users share their opinions and experiences on what makes a good Product Marketing Manager (PMM) and how the role has evolved over time. As an analyst, I work mostly with data. Is this product management, digital marketing, or both? Welcome to the Product Marketing community. Lots of good advice here. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. At my last company a PMM was essentially a marketing manager for a specific target audience/industry for the product (it was a tech company target multiple industries) they came up with the strategy for the year, managed the budget, briefed everything in to the different channel owners, basically oversaw and decided on Welcome to the Product Marketing community. It stands out from the average Reddit subthread because it’s long, well structured (the Sep 12, 2023 · Picture this: The Product Manager and the Product Marketing Manager, standing as pivotal forces, act as bridges, connecting these diverse teams. If you don't have that, the HR software will reject your application in a matter of minutes. ” Associate Product Marketing Manager -> Product Marketing Manager -> Senior Product Marketing Manager -> Group Product Marketing Manager (Roles post-MBA might skip out on Associate PMM) Just to add to this, I’d love to know how easy it is to switch from tech PMM pre-MBA to tech PM post-MBA. Some see it encompassing marketing, others don't. 5 years total experience Welcome to the Product Marketing community. I have not worked with product marketing managers, we just have a marketing division that we bounce off so I guess you could say that PM's end up doing some of the marketing work anyway. See comments on PMM's relationship with product, marketing, and sales teams, and how PMMs can add value to the business. If this is true, there is no need for a Product Owner or Business Analyst on a development team because the Product Owner, BA and Product manager roles have an 80% overlap. Ask lots of questions. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. Does it even make sense to apply for a cs major? Also, I have coursework in marketing and think of myself as someone with decent people skills who can work on any intellectually simulating problem. Join here to discuss or ask questions related to Eloqua, Marketo, Pardot, or SimplyCast. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. Usually, the product marketing managers are very product oriented instead of market oriented, for example. . Reply reply They called me a Marketing Coordinator but I was more like a marketing manager because I touched everything related to marketing from digital to content to events and partnerships. According to Glassdoor, the median annual salary for a product manager is around $196,000 as of 2024. Canada Uber HCol area, product manager at public company, 7+ years in product, MBA, 95k + 15k bonus + 15k equity. They ensure each cog in the machinery is well-oiled, aligned, and aligned on a singular vision. I’m in similar situation, my salary range says for my role (Marketing Manager) 65k - 150k acc to JD and they asked in first round interview what do I think for salary + sign on + stocks. A couple that come to mind: What is the vision/value proposition of our product? What value is this work item providing to our customers/integration partners? For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search An open discussion of Marketing Automation, Email Marketing, and the various benefits and qualities of various Automation Platforms. Product Marketing Manager, New Products Wealthfront Palo Alto, CA $140,000. Product marketing is by itself a function within a business that supports product, sales and marketing in many ways. Nowadays, product marketing managers are more likely to do customer discovery, market definition, pricing, business planning—tasks that previously were performed by product managers—and product I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: Usually, the product marketing managers are very product oriented instead of market oriented, for example. Hey, check out the Product Marketing wiki (called Tools and Resources in the menu bar), for a list of courses to get started in PMM. Yes, I landed Associate Product Manager role at a fintech startup right after graduation. is seeking a Senior Product Marketing Manager (Sr. A lot of the other courses like product school are more fancy marketing. There is a pretty defined hierarchy within this role: APM / Jr PM -> PM -> Sr PM -> Group PM / Manager, Product -> Director, Product -> VP Product -> Chief Product Officer. , your top story about a product launch, working with insights, how you’ve come up with messaging, setting and moving a key metric, working cross functionally). A marketing manager may mean you're the one person doing everything for a small company. I was just wondering what people do after becoming a Product Manager besides working your way up the ladder in the product field (eg. Aug 3, 2023 · Rian van der Merwe’s portfolio (Rian is a product manager with a background in UX) Taylor McCaslin’s product management portfolio (Taylor is a product manager specializing in SaaS products) 5. the obvious one is going from product manager to product leader (Group PM, Director, VP etc) like others said switching to the b2b relationships side (sales, pre-sales, customer success) or the marketing side (product marketing, growth) could also be a good bet At that point I worked there for 6 months before getting a technical project manager role with a fintech company. Oct 9, 2024 · Product manager salaries vary by industry but are often six figures. g. Worked for 6 months there before moving to the current company. ) Yes the role being different from company to company is a huge one for me. This is also comparable to my reports, no difference between men and women. I am in the process of looking for Sr. Thank you so much. I’d say a brand manager is more like a product manager than a product marketing manager. I worked in it for 6 months before moving to another role as a product manager. My advice, figure out what you want to do within marketing. Actually, I remember the Corning recruiters pitching the fact that when you account how little they work and how cheap Corning, NY is compared to NYC, their equivalent hourly pay was like 2-3x Welcome to the Product Marketing community. Glassdoor identifies the How you position your product in market or competition. I know I'm severely underpaid. As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. So you really need to understand the product and backlog work items. Now for me it is: Amsterdam, the Netherlands High CoL Private pre-IPO scale up in software Group Product Manager 4 years as a PM, 4. Product Manager positions. Need a job change. It stands out from the average Reddit subthread because it’s long, well structured (the Looking for feedback on the Product Marketing Alliance Certification: Core and if this is a great way to transition to Product Marketing Manager… I work as a marketing analyst and really enjoy what I do. What type of users you want to target and then building pointed use cases for your product. I got promoted to product manager because the company went through a 'reorg' and I ended up having a new role. Translating features to actual business cases or impact. Look the other way whenever a course advertises “taught by a google product manager “. They have varying levels of ownership, but usually follow strategic direction from the Product Manager. I've been trying to find an opportunity to move into a product manager role since 2015. 00 - $162,000. However, my experience has proven me wrong. Step five in learning how to become a product manager, is going out and meeting some of them in the wild. From my experience transitioning into product marketing, there are lots of free resources to learn before going near paid courses. Sep 12, 2023 · Picture this: The Product Manager and the Product Marketing Manager, standing as pivotal forces, act as bridges, connecting these diverse teams. Google was my best friend. the three main things are this: However, my experience has proven me wrong. Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. This is my resume for my current position: -Company hit a record-breaking $3M product sales for the first time (5% increase from prior year) Are E-commerce managers, product managers because they own a customer experience? I’m asking because I’ve seen product managers postings for companies (not tech companies, think retailers, telecom, etc. Product Marketers—from what I’ve heard from friends— are more focused on communication, go to market, and user acq. This is really phenomenal of you to do. As a pmm, I’d be doing things I consider more traditional marketing elements. It was about $750 at the time. I recently interviewed for and was offered the internal role of product marketing manager. Dec 27, 2024 · Reddit Inc. I personally feel PMM is a much more interesting and challenging role. You might consider exponent interview prep to prepare you specifically for the interviews if you were to spend money on something. PMM owns all product related collaterals. It can involve direct content creation or working with marketing. As a product manager I had a similar wage but I did soon after made the jump to senior PM. Marketing manager is very broad term. It was helpful to walk through the fundamentals of being a product manager and required us to do a group project. Prepare responses to common interview questions (including ones you’ve been asked before but wish you’d answered differently) and key functions of the role (e. So sales, marketing, product, and engineering working VERY close together in very short iteration loops to gain market insight, adjust the product, test the change in the market, and repeat the loop. In the schedule, the white boxes refer to steps required to prepare for behavioural questions, and the blue boxes refer to preparation for product questions. Similarly, a product marketer is the CMO of the product - best practice is that all PMM activities informs how demand gen, content, enablement, PR markets/GTM strategy of the product. So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. 00 3 weeks ago Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. I always felt that CPG Brand Management and Tech Product Marketing were the two sweetest spots outside of some strategy LDP for a company like Corning. Remember you are there to ensure they deliver a valuable product. I had some marketing knowledge from 3 other past internships but I learned a bulk of my skills on the fly. In this role, you will drive strategy and execution to bring The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. The first subthread is a bulletpoint list featuring 9 lessons learned after 10 years as a product manager. It does not get you one step closer to a PM job. I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. That often happens when the Product part of the marketing mix is very relevant, like products that require a lot of technical knowledge to market marketers that are very involved in the creation, design, development, and launch of the process. I'm looking to improve my processes and be able to scale up. What I do know well is the product, the customer and how to tell the customer's story to those updating the product so they can understand the customer. Hopefully a guy with a solid track record in finance, strategy, & product marketing with a Comp Sci & Eng undergrad degree will be able to make the transition @ age 35. The two roles are very different. Network in the field. 18 month rotational program and then you can get a permanent APM/ PM role. I mentioned everything under 150k like a fool. According to one of my Product Manager colleagues - who identifies himself as 'pure' product management - he identifies all activities *outside* of 'requirement gathering, product spec, and engineering interactions' as diluting his product management chops. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express 14 votes, 26 comments. Most responses have already hit the nail on the head. Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. Nowadays, product marketing managers are more likely to do customer discovery, market definition, pricing, business planning—tasks that previously were performed by product managers—and product Hi, I'm relatively new to product management so I apologize if my question is going to come off as incredibly naive. Any advise from your end would be very helpful! Get the Reddit app Scan this QR code to download the app now Creating this post for questions and updates for the associate product marketing manager program Depending on the product, the company, and the channel the product manager would typically be involved in voice of customer development, product ideation, project management over product development, working closely with marketing and sales on all commercial activities and messaging, costing and pricing management, works hand in hand with Texas Scale up (hyper growth, Series A) 16 years, 4 as an IC, 4 as a Senior Director/Director, the rest at VP+ Chief Product Officer MBA, BS In Biochemistry Sometimes I think it can come down to what a firm's perception of what a product manager role is. true. Welcome to the Product Marketing community. While a Product Marketing Manager might specify 'marketing,' the role isn't confined to this one area. Jan 15, 2024 · So here are two separate Reddit product management subthreads written by veterans (a decade of experience each in product) worth taking a look at. Product marketing manger here for a top B2B SaaS Company. Typically we do the following: Create GTM strategies for a product, new features and overall business Here's a (inaccurate) analogy that nonetheless illustrate what it is. It appears the only requirement to be a product manager is five years experience as a product manager. Dec 27, 2024 · Sr. This is pretty much 98% of what you would ever need to ask when interviewing for a product role. ). There is one role responsible for defining the path forward for a product or a suite of products - it comes in many flavours sure, but it is one role: Product Management. becoming senior product managers, Director of Product, CPO, etc. The product case category consists of the following types of questions: Guesstimate Product improvement Product design Metrics Execution How to use the four-week schedule. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. ) where the product manager would own pages or features within their sales flow. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). Heck, a few of them are good to ask when interviewing a candidate for a product role (especially defining self and product success, company acquisitions and potential reasons why, and self-defining career path outline/desire). And that most of the PM roles I have defined should be done by a Product marketing manager, Project Manager, Group product manager, or someone else. In case anyone knows the answer to it. I work to get them down to two-week cycles with the goal being “find a market fit, or pivot, fast and often. poqh uagtgh ntfq qatc hkcrq ykvaer mmhwb pbytw yac zlizh dzzuq gnysz gof lciaod zneb